About

As a cosmetologists/esthetician for 38 years, I have had opportunity to use many products and have been disappointed with most of them. My clients have many times expressed the same frustration with the overhyped and under-achieving expensive products.  I started to share my product, that started out in my kitchen, and the response was overwhelming. That’s how Beauty Elements by Dana was born.

I wanted an honest product and a company that has trustworthiness as a foundation. All the Beauty Elements by Dana products are custom created with all organic ingredients and are truly good for the skin. I want customers to have brighter, clearer, more moisturized skin that looks healthier than ever before.

To me, one of the most important opportunities is giving back to the community. On many instances I have shared my knowledge and skills by participating at local back-to-school events by providing haircuts to families unable to afford it, as well as women and children in domestic violence shelters and substance abuse houses. We will always give portions of the proceeds to help others in need.